When you have a winning idea, why change things?
That seems to be the thought behind Saatchi & Saatchi New York’s latest spot for JC Penney. Picking up where last year’s beloved “Beware of the Doghouse” campaign left off, Saatchi returns to the doghouse with… well, “Return to the Doghouse.”
There seems to be a lot of camaraderie amongst the Doghouse dwellers. So much so, it might actually be worth buying your wife a thoughtless present just to hang out with your friends… as long as you don’t mind laundry.
Like last year, the idea goes deeper with the campaign’s microsite.